Started in 1953 from a small basement in their family home near Milan, Missoni reflects Ottavio and Rosita’s successful venture of a husband-and-wife team.
Initially started as a knitwear business it went on to become an icon of Italian fashion.
Missoni introduced and successfully established an unmistakable way of dressing and living: from the boldly colourful “put together” concept of zigzags, stripes, waves and flame stitches to patchworks of geometric and floral jacquards.
Describing their clothing in an article published in a daily newspaper in 1979, the Italian journalist Maria Pezzi defined these fashions as “museum pieces that can nevertheless be worn”.
Today Missoni is one of the most widely respected ambassadors of Italian fashion and design around the world.
The success of the best-selling lines of Missoni dates back to 1981 when the first fragrance was launched.
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MISSONI
EAU DE TOILETTEFresh, luminous and feminine. The new Eau de Toilette is a delicate fragrance inspired by the morning dawn and dedicated to a sensual, exuberant woman whose femininity truly stands out. A curious woman who is at the centre of her present, who lives outside of convention and preconceived ideas.
Olfactive family: Citrus, Floral, Woody -
MISSONI
EAU DE PARFUM
Olfactive family: Floral, Fruity, WoodyA fragrance dedicated to a sensual, exuberant woman whose femininity truly stands out. A curious woman who is at the center of her present, who lives outside of convention and preconceived ideas.