Analyse Market Development & regional trends and devise Marketing strategies to achieve business objective.
Planning and preparing the annual marketing budget for the region.
Prepare annual promotional calendar tailored to each Duty Free in the region.
Setting up systems to monitor the effectiveness of the promotions and take necessary steps to avoid deviations from the original Marketing Plan.
Devise promotional campaigns through ATL & BTL channels to maintain healthy Brand equity.
Plan, organize & successfully execute new product launch campaigns in the region.
Produce regular market intelligence reports to monitor market trends & competition.